For your convenience, we have compiled a list of questions that we encounter regularly. Add any additional question or comment in the area provided below. We will provide an answer to your inquiry shortly.
AccentHealth is a credible patient educational tool. Programming is produced by CNN and offers timely health information that engages patients in the waiting room – making wait time pass more quickly. We offer a product that reinforces physician-patient communication and enhances the office environment – at no cost to the practice.
Each month CNN produces a new program, which is delivered on a DVD in each office by our network of field technicians. These technicians also hand-deliver our promotional pieces, sponsor literature and clean clutter from the office. AccentHealth is currently installing 32” Flat Panel TV technology and in the coming year will be evaluating digital delivery options.
AccentHealth is a measurable, effective media source. We partner with world-class research companies to provide our sponsors with credible, actionable research results. Our research includes audience measurement, viewing behavior, and system compliance by Nielsen New Media, ad recall and attitudinal research by Roper Public Affairs & Media (GfK), and ROI research from IMS Health.
AccentHealth offers 3 distinct TV networks; General Health, primarily GPs and FPs; Young Family, primarily Pediatric and Ob-Gyn practices; and Silver, primarily IMs, GPs and cardiologists. AccentHealth can provide counts of specialists within our 3 TV networks, or perform a list match against your target doctors to evaluate how we can reach the specialists you desire. Health Panels allow for additional targeting in certain specialties (Endocrinologist, Cardiologist, Internal Medicine and others). Additionally we can provide literature distribution service, and professional fax service to a target specialty list of doctors.
Programming and advertising messages are strictly separated within the show to maintain programming integrity.
We do offer Spot market opportunities at a minimum dollar commitment per market. Please call your account executive for further information.
AccentHealth TV programming is a 1-hour loop. Because average office wait time as measured by Nielsen is 30 minutes, commercials are placed in each half hour of the show for maximum reach.
The Waiting Room TV Network typically airs standard :15, :30 or :60 second TV creative, but can accommodate, and even custom produce commercials of various lengths up to 2 minutes.
A 60-day lead time for all TV campaigns are required. Health Panel booking is due 8 weeks in advance of the program start.
The typical buy on AccentHealth TV is an annual schedule, with the exception of seasonal advertisers, that yields category exclusivity for the advertiser. Quarterly and monthly opportunities are also available.
Other Questions: email to: Kclawson@accenthealth.com
