Ad Impact and Effectiveness
As demonstrated in over 150 ad recall intercept research studies performed by Roper Public Affairs & Media (GfK), AccentHealth's average unaided ad recall by viewers is double the ad recall of commercials seen by viewers of broadcast and cable TV.
We also measure viewer attitudes and behaviors in our environment, as well as purchase intent and shopping habits. Recently, NOP conducted a take-home diary survey among our viewers:
- 78% are the primary shopper in the household or share the shopping equally - and 56% say they switch brands frequently
- Among those that went shopping 63% shopped for food, 45% for Rx medication, 22% for OTC products and 29% for household cleaning supplies
- 50% shopped at a supermarket; 37% shopped at a chain drugstore, 10% at another pharmacy or drug store
- 40% of our audience said they are often the first to try the most advanced medications
New shopping research is in! Contact us for the latest research on your brand category.