For 17 years AccentHealth has been demonstrating the communication effectiveness of the doctor's office environment using world-class research companies. This research provides accountability and value for our sponsors through detailed audience measurement research, ad recall studies and ROI analysis.
AccentHealth is a targeted, measureable media platform. We use The Nielsen Company to measure traffic and viewership, profile the demographics and behavior of network viewers, and verify network compliance.
Ad Impact and Effectiveness
We offer ad recall and purchase intent research by leading partners such as GfK and Arbitron. Our most recent research provides an insightful look into prescription habits and purchasing behaviors, patient interaction with the physician, word of mouth marketing and product usage.
We measure DTC advertising effectiveness via Pre/Post, Test/Control research conducted by trusted 3rd parties, including IMS, Source and Crossix.
More information on DTC ROI results
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