Past Press
ACCENTHEALTH TV VIEWERSHIP INCREASES 17% ACCORDING TO NIELSEN MEDIA RESEARCH STUDY
New York, NY
August 23, 2004
AccentHealth, America’s #1 integrated health media company, today announced results from their Q1 2004 Nielsen Media Research viewing audit showing a 17% increase in viewership of the AccentHealth Waiting Room TV Network from a similar study in Q4 2002. The viewership measurement is based on an increase in verified per waiting area impressions, adjusted for system compliance.
The CNN produced healthy lifestyle show is broadcast in approximately 10,000 waiting areas nationwide, and was measured to reach 9.5 million viewers 18+ during an average four-week period in Q1 2004. Based on the Nielsen Media Research study, AccentHealth projects an annual audience of 123.7 million adults 18+; seventy-two percent (72%) of this AccentHealth audience is women 18+.
Nielsen Media Research measures the audience in all three of AccentHealth’s distinctly targeted TV networks through both on-site, projectable traffic count and intercept interviews with waiting area visitors and separate media compliance audits. Nielsen also conducts ongoing verification of network size for AccentHealth.
“AccentHealth has seen a steady increase in viewership for the past several years,” said Beth Corbett, Vice President of the Nielsen New Media Services division. “Our study showed that almost two out of three (65.9%) waiting area visitors are viewing AccentHealth TV while they wait. The level of viewing is likely due to the quality of the programming with 91% of viewers rating it as excellent or good,” Corbett continued.
Ms. Edith Hodkinson, SVP, AccentHealth, emphasized Nielsen’s comments by saying, “AccentHealth continually updates and refreshes its content and graphical look and feel to keep programming up-to-date, entertaining and engaging. The addition of CNN’s Dr. Sanjay Gupta, and Carol Costello as co-hosts has had a significant impact on our viewership.” Hodkinson also noted that, “with the current trend in America towards healthy living, and the lack of enjoyable health programming at home, AccentHealth provides a valuable service to health-seekers, commanding their attention in the place where health information matters most.”
AccentHealth offers three targeted television networks that run in physician waiting rooms; the General Health Network which airs primarily in General and Family practices delivering a primary target of W25-54; the Young Family Network comprised of Pediatric and Ob-Gyn practices delivering moms with kids; and, the Silver Network which delivers primarily active baby-boomers in FP and Internal Medicine practices.
“Each network is measured individually for traffic and viewership, and is sold on actual Nielsen reported viewers. Data is also collected for viewer demographics and response to specific programming elements,” said Bob Maxwell, VP of Research, AccentHealth. “AccentHealth is the only point-of-care media platform that offers such measurability for its sponsors; Nielsen Media audits audience, NOP World (formerly RoperASW) measures ad recall and IMS demonstrates ROI for our pharmaceutical sponsors,” Maxwell continued.
About Nielsen Media Research
In addition to its leading global position in television audience measurement, Nielsen Media Research is a global leader in advertising information services, while also offering radio audience measurement, print readership and customized media research services. Nielsen Media Research is part of VNU Media Measurement & Information, a global leader in information services for the media and entertainment industries. The group serves the information and marketing needs of television and radio broadcasters, advertisers, agencies, media planners, music companies, publishers, motion-picture studios, distributors and exhibitors, and the Internet industry. For more information please visit: www.nielsenmedia.com. VNU is a global information and media company active in more than 100 countries, with headquarters in Haarlem, The Netherlands, and New York, USA. The company employs 38,000 people and had total revenues of approximately EUR 3.9 billion in 2003. VNU is listed on the Euronext Amsterdam (ASE: VNU) stock exchange. For more information, please visit www.vnu.com.
About AccentHealth
AccentHealth is America's #1 Integrated Health Media Company offering advertisers multiple consumer touch points in physician waiting rooms. The AccentHealth Waiting Room TV Network, produced in conjunction with CNN, reaches 100 million viewers annually in 185 Nielsen markets. The programming features customized content on a variety of topics, including medical breakthroughs, parenting issues, nutrition, fitness, safety and wellness. The program has won recognition from the Telly Awards, the Cindy Awards, the American Academy of Nursing, the Health Information Awards and the Society of Professional Journalists. Our integrated office promotions further engage our viewers and provide advertisers additional exposure in targeted physician practices. Visit www.accenthealth.com.